🚀 Google Ads Launches AI Max: Smarter, Simpler Search Campaigns

Google AI Max is a brand-new, AI-powered update to Search campaigns, designed to help advertisers reach untapped audiences and create dynamic, customized ads with just one click!

🔍 Smarter Matching = More Reach

AI Max uses broad match and keywordless AI tech to find high-converting search queries you may be missing. It learns from your current keywords, ads, and URLs to expand your reach—intelligently.

• Up to 14% more conversions at the same CPA
• Up to 27% higher lift for phrase/exact match advertisers

🎨 Real-Time Creative Customization

Formerly called “Automatically Created Assets,” this feature is now upgraded as Text Customization. Headlines, descriptions, and even URLs are tailored live based on user intent. Final URL Expansion ensures they land on the best page.

⚙️ Enhanced Controls

• Locations of Interest – target based on geographic intent
• Brand Controls – include or exclude brand names
• Enhanced Reporting – better insight into KPIs, headlines, conversions

📈 Real Results from AI Max

• L’Oréal: 2× higher conversions, 31% lower costs
• MyConnect: 16% more leads, 13% lower CPA

🎯 Who Should Use AI Max?

• Agencies handling multiple accounts
• E-commerce brands with many SKUs
• Local businesses scaling fast

📊 Feature Summary